magazine
Bosc Magazine brings together in-depth features, interviews, reports and special reports on architecture, design, craftsmanship and culture. In short, everything that makes up our business, but also everything that fascinates, intrigues and questions us as a brand and as individuals.
Two-speed interior design: when creativity becomes a privilege
In the world of interior design for the hotel, restaurant and tertiary sectors, a silent divide has emerged. On the one hand, there are the "star architects" who enjoy almost absolute creative freedom, buoyed by their international reputations and the blind trust of...
Does artificial intelligence taste good?
Artificial intelligence is everywhere: in finance, in medicine, in our office software... and now in interior design and architecture studios. Thanks to tools such as Mid journey, Interior AI, or Reimagine Home, we can generate stunning, stylish and sometimes even...
The chicken or the egg: who dictates the aesthetic codes of the hospitality industry?
In the hushed lobby of a Parisian palace, the same shepherd's chairs invariably rub shoulders with the same veined marble. A few kilometers away, in a restaurant populated by young freelance graphic designers from the 11th arrondissement sipping a café grand cru with...
Why interior designers are rediscovering 100% French furniture
Long shunned in favor of less costly alternatives from Eastern Europe, French manufacturers are back in favor with the most influential specifiers. This turnaround is not the result of economic patriotism or a passing fad, but of a profound transformation in...
Thinking against oneself: An ethic of dissent in the interior architecture of hospitality spaces
"You have to think against yourself", said Gilles Deleuze, echoing Michel Foucault's injunction. This motto is not limited to the abstract sphere of philosophy. Far more profoundly, it's a method for combating the obvious, automatisms, mental routines - in short,...
Furniture geography and cultural codes
To travel today is to discover that behind the seemingly globalized façade of contemporary furniture lie deeply rooted cultural codes. A hotel lobby in Tokyo, New York or Paris may seem to obey the same aesthetic rules, but a careful eye will detect radically...
Wooden furniture: when nature enhances our interiors
In an increasingly digitalized and artificial world, wood is the perfect antidote to the coldness of concrete and metal. This living material, with its thousand nuances and textures, is confirming its role in interior architecture and redefining our relationship with...
Why choose an EPV furniture manufacturer?
In the competitive world of hotels, restaurants and tertiary spaces, every detail counts in creating a memorable experience. The choice of furniture is no exception, and opting for a manufacturer with the EPV (Entreprise du Patrimoine Vivant) label can transform your...
The shadow of giants
When contemporary designers struggle to escape the legacy of the 50s and 80sIn the showrooms of Milan, the design galleries of London or the workshops of Paris, the same reality is apparent: the creations of Arne Jacobsen, Charles and Ray Eames, Pierre Paulin or...
